Guerrilla Rhetoric

1. Discourse is information that has been communicated.
2. Discourse is not the narrative but it is the material manifestation of the narrative.
3. Discourse is the collection of artefacts and material products produced by the intellectual and emotional labour of the communicators.
4. Discourse has dialectic properties: it is both the manifestation of the social consensus and the conflict within/between linguistic cultures - without a conflict in positions the need for communication does not arise.
5. Social conflicts within a broader consensus create internal contradictions that are recognised and exploited or buried within/concealed by the Master Narrative.
6. Internal contradictions can be located as logical anomalies within a discourse; but they are often hidden beneath habitual assumptions.
7. Internal contradictions within a social, political, clinical, educational, economic or historical discourse violates the perfect consensus:
8. Internal contradictions within a social, political, clinical, educational, economic or historical discourse violates the truth of, and trust in, the narrative.
9. Internal contradictions within a social, political, clinical, educational, economic or historical discourse create psycho-pathogenic ‘double-binds’ (RD Laing).
10. Internal contradictions cause fault lines within the consensus that can become exposed when the consensus/linguistic culture comes under stress.

1. Narrative is the sequencing of otherwise unrelated events; our brains do this automatically, the results are not always logical, as in dream sleep.
2. Autobiographical Narrative is the construction, integration and normalisation of emotional material/events in the construction of a Self-Identity
3. The more internally logically coherent and the more congruent it is with external events, the more valid the Autobiographical Narrative becomes.
4. The more valid an Autobiographical Narrative is the more able it is to minimise the damaging/destabilising effect of behavioural impulses and their cognitive associations in response to the environment through the prediction of otherwise unexpected events.
5. The more valid an Autobiographical Narrative is the more quickly the information from/ about the environment will be processed.
6. Autobiographical Narrative links the biological, psychological and sociological spheres; but the lexicon changes between each of these logical levels and between the different scientific/ linguistic cultures.
7. Autobiographical Narrative is grown organically from the memories embedded within neurons and their structural (material) relationships with the means of production.
8. The Autobiographical Narrative may be logically consistent or inconsistent with the Master Narrative at different points in its account of the organism's history.
9. The Master Narrative is the most efficient and effective Narrative according to the greatest number of Authors (e.g. Adam Smith, Bertrand Russell, Richard Dawkins) as determined by a process of natural selection (Charles Darwin).
10. The Master Narrative, like the American Monomyth, generalises over populations and geo-political spaces, this results in what we call 'culture'.
11. All Narratives necessarily contain generalisations (viz. heuristic expectations) like 'the Hero will always overcome the obstacle'; these generalisations are worked out within an infinite number of sub-narratives, or sub-plots.
12. Guerrilla Rhetoric attacks the Master Narrative by identifying specific sub-plots that contradict the conclusions of the Master Narrative, specific examples that defeat the logic of the generalisation.